Mia Yan
Design
E-commerce & Everything in Between
With close to six years of experience in e-commerce, graphic design, and marketing, I am dedicated to making a significant impact in my field. My expertise and passion drive me to create innovative solutions and elevate industry standards.
Welcome
Hi there! Nice to see you here, I am Mia.
Background
From Vineyards to Virtual Aisles: My eCommerce Journey
Joining Blue Pyrenees Estate in 2018, I stepped into the world of global marketing and design. Working in the export division, I gained exposure to diverse design styles and promotional trends worldwide. My role involved creating press-ready brochures, designing wine labels, and developing promotional materials—all in preparation for international expeditions.
I started at KG Group in 2021 as the fourth member of the products team, just as the company was expanding from 8 to 15 marketplaces—now 30. Initially focused on product listings, I quickly transitioned into Account Management, mastering marketplace channels and it's safety regulations and standards. Eager for new challenges, I picked up the kitchenware giant Matchbox Kitchenware the same year, overseeing marketplace sales and optimising platform strategies. Each step has sharpened my expertise in eCommerce, compliance, and digital retail growth.
As an E-Commerce Coordinator at Direct Chemist Outlet, I have successfully implemented Click & Collect, integrated PWA servers, and significantly enhanced the brand’s online presence and sales. In addition to managing a small team of customer service representatives and developers, I collaborate closely with the in-house marketing team to integrate digital solutions into the traditional retail landscape, driving innovation and improving the customer experience.
